Entertainment Agencies are like people, with all the same worries and doubts that that involves. As one year draws to a close, an entertainment agency might start thinking “This year was good, But how can I make next year better?” The entertainment agency might start making outlandish claims of going for a run at 6 every morning or switching to a diet of nothing but raw vegetables for the next 12 months but eventually, the entertainment agency will settle on a few key areas in which realistic improvements can be made and declare them New Years Resolutions to take effect on the first day of the year – or in the case of Sternberg Clarke – the 3rd of December, don’t try and call before then… no one in.

Avoid “Mayan” Events

It’s probably nonsense, but on the off-chance that Maya Calendar holds true and the world does end in 2012, it’s probably best not to put on any event that may or may not upset the God Bolon Yokte’ who may or may not be watching the Event Industry with great interest over the coming months. It might also be good to do further research into Bolon Yokte’ having only just found out about him/her/it on Wikipedia.

Try not to theme Everything Around the Olympic Rings

With the Olympic bandwagon trundling into town this coming summer, the temptation to jump upon said wagon is almost irresistible; perhaps using 5 coloured rings for a hoop dancer, 5 coloured balls for a juggler, or 5 circles painted on to the face of a pianist? Perhaps not. Sternberg Clarke Promise to try to be more ambitious than a schoolchild decorating a pencil case when it comes to themeing around the Olympics.

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Thanks to Event Magazine’s spiffy new line in WordPress enabled blogs – posting new content on here will, I’m sure, become an absolute pleasure. WordPress is a lovely blog publishing tool and its inclusion on the website is like being given a pair of stylish, yet comfortable running shoes for Christmas – it would be rude not to use it/them as much as possible over the coming 12 months.

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