Tag Archives: adam Sternberg. entertainment. britains got talent

10 impossible questions

We always aim to deliver but sometime a client`s question is impossible to answer:

 

1. Can you do a four piece Trio?

2. Although we have booked Russian Dancers, can they also do a slow rountine?. We dont want them just rushing (best read allowed, this one!)

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Genetics- the future of entertainment

I must admit I was never much good at biology at school- but the one area in which I was always fasinated by was genetics. Starting of with that weird monk guy Mendel doing illict experiments with peas, the discovery of DNA by Watson and Crick (who seemed to have been only about 22 at the time) and who won the Nobel Prize, despite the fact that most of the work had been done by a woman Rosalind Franklin (the DNA bits which lead men to cheat is obviously not just sex related). And on to today we have that most amazing thing the Human Genome Project which has mapped the entire DNA make up of a human- enabling us to tell which bits lead to servere illnesses in later life, personlity traits etc. Well it was with this in mind that I had last month a most interesting conversation with Mari Shallhe, Professor of Applied Genetics at the University of Oxford. It seems that science has reached a point now that we can modify human egg and sperm cells, removing DNA bits which have a negative impact and  accentuating those bit which lead to a more positive outcome  What really interested me, however, was the fact that they were trialling these new techniques on musicians. She told me for example, they had tracked down a brillant and beautiful sax player-  whose main  flaw was that she was very unreliable- they had removed the unreliable bit from the DNA and added the DNA of a fanastically reliable but a pig ugly and talentless oboe player. They are awaiting the results.  This was reletively simple she said- more difficult was their attempt to combine the vocal power of an opera singer with the abilty of a top flatuist to circular breath and thus producing a opera singer who could sing the whole of Wagner without ever having to stop for a breath. It seems the possibilities for our industry are endless- no more relying on the vagaries of natural selection- we can create our own perfect acts.- insead of rows of publicity, you would have rows of test tubes with the required DNA. A Brave New World!

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Black List

 I am often asked who is our biggest competitor and whilst there are a number of other fantastic entertainment companies out there, I am always quick to say that our biggest competitor, by far, is the internet. It is just so easy with a little time and a working finger to find, for example, your nearest harpist- and if the truth be told, with that example, if you have bothered to purchase such an expensive instrument, and the (normally estate) car to transport it, the chances are you are going to be a reasonably good player. I have yet to hear the complaint that the harpist plucked awfully!  So how do we protected ourselves from the `googler`? Well a number of our competitors do not even have acts on their website, or have given the acts a code name so that the client cannot look them up on the internet. However this seems to defensive in the extreme, and how many clients are actually going to book the act, with out knowing who they are. Our strategies, on the hand, include being on venue lists (where clients to a greater or lesser extend have to book acts thropugh accredited suppliers), representing an act exclusively (even here clients do their best to persuade the act it would be in their best interest to ignore us) and creating bespoke unique entertainment.

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