Do you remember the first time you heard your favourite song? Chances are, it wasn’t at an Event. Chances are it was on the car radio on he way home from a party, blaring out of the jukebox in some grimy bar, thrust into your ears by a significant other or any host of other ways… but probably not at a product launch or an awards ceremony, then. At corporate events, we tend to reach for the familiar. We go for covers bands, we go for tribute acts, we go for jazz standards, big name comedians, talent show winners, look-a-likes, impressionists… we even have ‘In the Style of Artists’ that draw portraits in the style of the artistic greats from previous generations – in this industry, we’re probably not going to uncover the new Banksy but we’ll sure as hell find someone that can draw like him once he’s popular.
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