I am often asked who is our biggest competitor and whilst there are a number of other fantastic entertainment companies out there, I am always quick to say that our biggest competitor, by far, is the internet. It is just so easy with a little time and a working finger to find, for example, your nearest harpist- and if the truth be told, with that example, if you have bothered to purchase such an expensive instrument, and the (normally estate) car to transport it, the chances are you are going to be a reasonably good player. I have yet to hear the complaint that the harpist plucked awfully!  So how do we protected ourselves from the `googler`? Well a number of our competitors do not even have acts on their website, or have given the acts a code name so that the client cannot look them up on the internet. However this seems to defensive in the extreme, and how many clients are actually going to book the act, with out knowing who they are. Our strategies, on the hand, include being on venue lists (where clients to a greater or lesser extend have to book acts thropugh accredited suppliers), representing an act exclusively (even here clients do their best to persuade the act it would be in their best interest to ignore us) and creating bespoke unique entertainment.

Read more »