Our good friends at Merlin entertainment (at least, I hope we’re friends) caused a stir last week by announcing a new Tesco Style ‘Price Matching’ initiative for hire of their venues – venues that include Madame Tussaud’s, The London Dungeons, the Sea Life London Aquarium and the Silver Barracuda among others. Initially the move drew criticism from some quarters but as the week went by, more and more people have come out in support of the scheme in the belief that it will make the industry more competitive and transparent when it comes to pricing. Read more »