Tag Archives: sternberg Clarke adam sternberg

Genetics- the future of entertainment

I must admit I was never much good at biology at school- but the one area in which I was always fasinated by was genetics. Starting of with that weird monk guy Mendel doing illict experiments with peas, the discovery of DNA by Watson and Crick (who seemed to have been only about 22 at the time) and who won the Nobel Prize, despite the fact that most of the work had been done by a woman Rosalind Franklin (the DNA bits which lead men to cheat is obviously not just sex related). And on to today we have that most amazing thing the Human Genome Project which has mapped the entire DNA make up of a human- enabling us to tell which bits lead to servere illnesses in later life, personlity traits etc. Well it was with this in mind that I had last month a most interesting conversation with Mari Shallhe, Professor of Applied Genetics at the University of Oxford. It seems that science has reached a point now that we can modify human egg and sperm cells, removing DNA bits which have a negative impact and  accentuating those bit which lead to a more positive outcome  What really interested me, however, was the fact that they were trialling these new techniques on musicians. She told me for example, they had tracked down a brillant and beautiful sax player-  whose main  flaw was that she was very unreliable- they had removed the unreliable bit from the DNA and added the DNA of a fanastically reliable but a pig ugly and talentless oboe player. They are awaiting the results.  This was reletively simple she said- more difficult was their attempt to combine the vocal power of an opera singer with the abilty of a top flatuist to circular breath and thus producing a opera singer who could sing the whole of Wagner without ever having to stop for a breath. It seems the possibilities for our industry are endless- no more relying on the vagaries of natural selection- we can create our own perfect acts.- insead of rows of publicity, you would have rows of test tubes with the required DNA. A Brave New World!

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Black List

 I am often asked who is our biggest competitor and whilst there are a number of other fantastic entertainment companies out there, I am always quick to say that our biggest competitor, by far, is the internet. It is just so easy with a little time and a working finger to find, for example, your nearest harpist- and if the truth be told, with that example, if you have bothered to purchase such an expensive instrument, and the (normally estate) car to transport it, the chances are you are going to be a reasonably good player. I have yet to hear the complaint that the harpist plucked awfully!  So how do we protected ourselves from the `googler`? Well a number of our competitors do not even have acts on their website, or have given the acts a code name so that the client cannot look them up on the internet. However this seems to defensive in the extreme, and how many clients are actually going to book the act, with out knowing who they are. Our strategies, on the hand, include being on venue lists (where clients to a greater or lesser extend have to book acts thropugh accredited suppliers), representing an act exclusively (even here clients do their best to persuade the act it would be in their best interest to ignore us) and creating bespoke unique entertainment.

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Excuses

I love most of the acts that we book, they are quirky & creative people. However this quirkiness & creativeness sometimes comes to the fore in an area which is not quite so useful for our business, namely the excuses they come up with for missing a gig . Below are my top 10 excuses

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Entertainment will be the death of us

 

Sex Part Two

 Well, my last sex blog seemed to be of more interest that my blog on artists contractual issue- funny that. But the sex question is a complicated one and no more so than in the dilemma that I face almost daily regarding what is deemed as acceptable or not regarding sexual allure (good word that, so 1930s! ) of artists. To highlight this just look at two enquiries I had last week:

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Please Watch

The great and tricky thing about live entertainment is that it is so personal. One of the things that makes the X factor and Britain`s Got Talent so successful is the fact that we (and the judges) can have widely differing opinions on the acts, with these opinions reflecting our own differing personalities. I have recently seen an amazing act on YOU TUBE. Kseniya Simonova won the Ukranian version of Britain`s Got Talent and is a sand artist. She is one of the best acts I have seen in a long time. Yet I wonder, with all the successful acts on the UKs version of the competition being dance, vocal or some trite novelty act, how such an `emotional` act would fare over here. Please watch the clip below and let me know your thoughts and if you do not like the act as is,think of the branding possibilities!

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How far do you go?

 

Just how far do we go to meet the clients demands.
The answer, particularly in the present climate, seems to be as far as
we need. The client says jump, we become Olympic High Jumpers, the
client says bend, we contort ourselves, the clients says we cannot
afford this amount, we try to find an amount that they can afford. Yet
it does seem to me that in the mad rush to keep the client happy, we
forget that we are all experts, that the client cannot know as much as
we do, and that a well placed no  actually does wonders for a working
relationship

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The Duck Clause

Dealing with artists, as we do on a daily business, is often exciting and inspiring as many of them have a creativity and energy which most people in `normal jobs` do not have. However, the opposite side of this coin, is that you are dealing with people who can be very temperamental, changable and who are not necessarily motivated by the same things that you and I are. They can also do the most unexpected things. Just how unexpected, you will see from this true story that happened shortly after we started.

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Really Mobile DJ

We have started using DJs who instead of being stuck behing their traditional booth can DJ using a hand held device called a  Pacemaker. This enables them to actually get in amongst the crowd interact with them and choose songs which they ask for. We will be demonstrating this at our showcase at Andaz on April 3rd. Email me on adam@sternbergclarke.co.uk for more details

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